🔗 Share this article Peak Pizza? Domino's Pizza Leader Exits After Pivot Towards Chicken. A head of Domino's Pizza Group who indicated the UK might have reached peak pizza while broadening the company into fried chicken has been removed after tensions with its directors. Leadership Transition Andrew Rennie is departing after only 24 months in the top role, and will be replaced on an interim basis by the company's chief operating officer, Frampton, while Domino's looks for a new leader. Rennie, who worked for the company for over 20 years, had attempted to pivot the UK's biggest pizza food delivery firm towards poultry-based products, stating in a recent interview there was not “massive growth” left in the pizza sector in the UK. He said poultry was the fastest-growing menu item in the world. Governance Tensions It is understood that there was tension between Rennie and the board over his approach and business vision, although Domino's official statement said he was stepping down “as a joint decision”. New Product Launch In September, Domino's launched its chicken-focused product line – which Rennie described as a “significant new phase” for the group – and is piloting it in select stores in the North West region and the province. While the firm is still intending to launch it across its nearly 1,400 branches in the coming year as planned, it views chicken products as a supplement for its main pizza offerings. Board Statement Bull, the company chair, said: “We are confident that there are a range of possibilities to drive further growth and value creation in our primary operations. We are concentrating on finding the right chief executive to direct the systematic rollout of that expansion plan.” Market Difficulties Recently, the pizza delivery giant, which has a substantial customer base in the British Isles, said transactions declined by one and a half percent in the latest quarter. In August, it cautioned that the quick-service industry had “become tougher” as it blamed reduced spending in the run-up to the budget and higher payroll outlays for disappointing revenue and a significant fall in half-year profits. Competitors are also experiencing difficulties. Pizza Hut disclosed the shutting of 68 restaurants a recently, after the business behind its British operations fell into administration. Health Initiatives Trying to keep up with consumer trends towards better nutrition, Domino's has introduced lower-calorie items, such as its thin-crust range of bakes below 400 calories as well as meat-free and wheat-free options. A large pepperoni pizza has 2,311 calories. A big margherita has 2,171 kcal, while a individual has 909 kcal. Acting Management Nicola Frampton has been with Domino's since the recent past, and was formerly with the gambling company a well-known operator. It is thought that she is not seeking to take on the CEO position long-term. Frampton stated: “Our team has a several active growth and efficiency programs that we will be focused on carrying out at a rapid rate.” Frampton noted these involved further work on the organization's supply chain and product development, and its loyalty scheme. The pizza chain is also lacking a full-time CFO until March 16, when Andy Andrea joins from the drinks company C&C Group. For now, Snow is acting financial officer.