đź”— Share this article The New Branding for the UK's National Rail Body is Revealed. The government has introduced the branding for GBR, marking a notable move in its agenda to take the railways under nationalisation. An Patriotic Palette and Familiar Emblem The fresh branding incorporates a red, white and blue colour scheme to echo the Union Flag and will be rolled out on rolling stock, at terminals, and across its digital platforms. Notably, the emblem is the iconic double-arrow design presently used by National Rail and originally designed in the 1960s for the former state operator. The iconic double-arrow emblem was formerly used by the state-owned British Rail. The Introduction Plan The introduction of the branding, which was created in-house, is set to take place gradually. Passengers are expected to start spotting the freshly-liveried trains across the UK rail network from the coming spring. During the month of December, the design will be exhibited at key stations, such as Birmingham New Street. The Journey to Public Ownership The proposed law, which will enable the creation of Great British Railways, is currently making its way through the Parliament. The government has said it is bringing back into public ownership the railways so the service is "run by the people, working for the people, not for profit." The new body will consolidate the operation of passenger trains and tracks and signals under a unified structure. The government has claimed it will unify 17 separate organisations and "reduce the frustrating administrative hurdles and lack of accountability that continues to plague the railways." Digital Features and Existing Ownership The launch of Great British Railways will also feature a dedicated mobile application, which will let users to check schedules and reserve journeys absent booking fees. Accessibility travellers will also be have the option to use the application to request help. A mock up of how the GBR app could appear. A number of franchises had already been nationalised under the previous administration, such as Southeastern. There are currently seven operating companies now in public hands, accounting for about a third of journeys. In the past year, South Western Railway have been nationalised, with further franchises likely to follow in the coming years. Official and Sector Reaction "The new design is not simply a cosmetic change," stated the relevant minister. It signifies "a transformed service, leaving behind the frustrations of the past and concentrated completely on offering a genuine passenger-focused service." Industry leaders have welcomed the focus to improving the passenger experience. "The industry will carry on to cooperate with industry partners to support a successful handover to Great British Railways," a senior figure added.