‘Utter hypocrisy’: Tobacco giant opposed regulations in Africa that are mandatory in UK

British American Tobacco has been accused of “utter hypocrisy” for campaigning against tobacco control measures in Africa that are already in place in the UK.

African regulatory opposition

Correspondence acquired by reporters originating from the company’s subsidiary in Zambia to the nation's political leaders demands plans to ban tobacco marketing and promotional activities to be scrapped or postponed.

The company is attempting modifications of a proposed legislation that include reductions in the proposed size of visual health alerts on cigarette packaging, the elimination of limitations on flavoured tobacco products, and reduced sanctions for any companies violating the new laws.

Activist commentary

“As an elected official, I would say that they enable the defense of the British people and sustain the fatalities of the Zambian people,” commented the health advocate.

Over seven thousand citizens a year die from tobacco-related illnesses, according to global health agency statistics.

The campaigner stated the letter was believed to have been distributed to various ministerial offices and was in circulating through community advocacy networks.

Worldwide lobbying patterns

This occurs during wider concerns about business sector influence with health policies. In recent weeks, WHO officials sounded an alarm that the tobacco industry was increasing attempts to dilute worldwide restrictions.

“We see evidence of industry lobbying globally. Manufacturer hallmarks are on postponed duty hikes in Indonesia, stalled legislation in Zambia and even a weakened declaration at the UN summit conference,” commented the corporate monitoring director.

Possible outcomes

“When public health regulation isn’t passed because of this letter, the consequences may be suffered in human lives who might otherwise quit smoking.”

The tobacco control bill going through Zambia’s parliament includes proposals to go further UK legislation by including provisions for e-cigarettes, and mandating that graphic health warnings cover seventy-five percent of product packaging.

Company alternative suggestions

Via documentation, the company recommends this be decreased to 30% or 50% “according to global guideline limits”, postponed for minimum 12 months after the legislation is approved.

International experts actually suggests a warning should cover at least 50% of the product container front “and attempt to encompass as much of the main visible surfaces as possible”. Across the United Kingdom, warnings are required to occupy nearly two-thirds of a packet’s front and back.

Scented product controversy

The company seeks the withdrawal of extensive controls on flavored cigarette varieties, arguing that it would drive users to “illegally traded” products. It suggests restricting fewer varieties of “flavours based on desserts, candy, energy drinks, soft drinks and alcohol drinks”. Every scented tobacco product have been banned in the UK since 2020.

The draft bill proposes sanctions for different infractions “extending from a portion of yearly revenue to ten-year jail sentences”.

Business explanation

In the letter, the company executive of the Zambian branch claims the corporation is focused on good corporate behaviour” and “supports the objectives of governments to lower tobacco use and the connected wellbeing effects” but asserts that “some regulations can have unwelcome and unexpected consequences.”

Critic response

The advocate stated the corporation's recommended amendments would “dilute these regulations so much that the necessary effect for it to produce permanent improvement in society will not be achieved”.

The circumstance that multiple comparable regulations existed in the UK, where the corporation is based, was “utter hypocrisy itself”, he commented.

“We exist in a connected world. Should I grow cigarettes in my property and collect the yield and market the products – and my offspring don't use tobacco, but my neighbour’s children do … to benefit personally and all the subsequent offspring while my neighbour’s children are dying … is in itself absolute spiritual bankruptcy.”

Anti-smoking regulations in the Britain or other nations had failed to shutter businesses, the campaigner stated. “Regulations don't close the industry. Measures simply defend the people.”

Official corporate statement

The corporate communicator said: “The company operates its operations according with applicable local laws. Further, the firm contributes in the country’s legislative process in line with the relevant frameworks which enable stakeholder participation in policymaking.”

The corporation remained “not opposed to regulation”, the representative commented, noting that underage people should be protected from obtaining cigarettes and nicotine.

“We support developing rules to achieve intended public health goals, while accepting the variety of privileges and responsibilities on corporations, customers and associated groups,” the spokesperson stated, adding that the company's suggestions “reflect the realities of the local commercial environment and tobacco industry, which includes increasing amounts of illicit trade”.

Zambia’s department of trade, commerce and industry was solicited for statement.

Timothy Ramirez
Timothy Ramirez

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